Hot Foil Printing Machines Market – Company Analysis, SWOT, Marketing Strategy

Hot foil stamping is the method of using pressure and heat to apply holograms to materials such as carton board, light papers, corrugated board, laminated board, plastics. It also used for the stamping of metallic or pigmented foil on the solid surfaces. The machine which is used in this type of printing is known as hot foil printing machine. The machine consists of the printing die in the form of letters, which are hot stamped on to the solid surface. The hot foil printing machine market is anticipated to register significant growth rate over the forecast period. This process is used on a wide range of products to create anti-counterfeiting measures and decorative finishes. It has various applications in packaging industries such as luxury goods packaging, food, and tobacco, as well as labels for products such as wine and beer. Hot foil packaging is also used on bank notes and commercial printing applications. It is anticipated that demand for hot foil printing machine is expected to be high during the forecast period.

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Global Hot foil printing Machine Market: Dynamics

The hot foil printing machine market penetrates various industries, it is used for anti-counterfeiting majors in packaging industry. It is used for packing of food products, and pharmaceuticals, among others. Hence, the hot foil printing machine market growth is proportional to packaging industry, such as food & beverages, confectionary and pharmaceutical and healthcare. The hot foil printing machine is not just used in packaging industry, but it also finds application in currency printing which is one of the premier tasks of every nation, it is expected to drive the global hot foil printing machine market growth. Hot foil printing machine is used for commercial printing applications which might boost the global hot foil printing machine market.

These machines can be modified as per the requirement of customers, and ongoing R&D efforts are expected to boost growth of the global hot foil printing machine market, as well as enable technology integration. However, the availability of cold foil printing machine in the market and its growing popularity might hamper the overall growth of hot foil printing machine market. Cost is a major concern regarding use of hot foil printing machine, and leads to increased preference for cold foil printing machine in the market. The cost of cold foil printing machine is almost half of that of the hot foil printing machine, which hinders the global hot foil printing machine market growth.

The North America and Western Europe market for hot foil printing machine is expected to witness moderate growth, over the forecast period.  APEJ is expected to drive the overall hot foil printing machine market growth due to increased printing applications in the food & beverages, and pharmaceuticals industry, coupled with shifting preference of consumers toward personal care products. The Latin America and Middle East Africa are expected to witness steady growth over the forecast period.

Global Hot foil printing Machine Market: Key Players

Some of the major players identified in the global hot foil printing machines market include, BOBST, Shanghai Yawa Printing Machinery, PDS International Limited, Zhejiang Guangya Machinery, and Leonhard Kurz Stiftung & Co, among others.