When it comes to running a successful business, you know how important is to stay relevant in every way. Consumers are always adapting to new technology, changing the way they use filters on Instagram and hashtags on Twitter, and downloading new apps for everything, from learning new languages to downloading boarding passes. And as we become more connected, and the Internet of Things transforms the way we live our daily lives, one of the most important aspects to running your business is adapting to the popularity of phones–and optimizing your business website for them.
Luckily, there are some great ways to do this. So if you want to learn more about mobile optimizing, read on:
1 Go mobile-first
The fact is, Americans are spending over four hours a day on their phones now, which means that it’s quite likely they’ll stumble onto your site on your phones even before they do so on a laptop or desktop. Especially if your customer base is primarily composed of Gen Zers or millennials, it’s almost guaranteed this is the case. If so, you’ll want to go mobile-first–that is, design your main website with mobiles in mind (instead of designing it to be a merely mobile-friendly version of your main site). So skip the main site, and go straight making a mobile site that will also happen to look good on a larger screen.
Additionally, this will also improve your SEO, which is always helpful for generating more leads.
2 Use a responsive technology framework
If, however, you’re going to have your customers looking at your site on a variety of devices–such as phones, computers, and tablets–then you’ll instead want to use a responsive technology framework. According to Copley Broer, the CEO of LandlordStation, the way this works is that “these frameworks are basically simple ways to lay out elements in a grid and then shift that grid based on different screen sizes, so that elements on a large monitor are spaced just as well as they would be on an iPad [or smartphone].”
For example, if you’re running a travel deals website, someone in a rush will want to book a trip through you via their phone. But if someone’s taking their time and researching all their different options, browsing descriptions and photos, they’ll want to do so on a computer screen. So if your business requires this flexibility, invest in this technology. In 2016, 51 percent of all digital ad budgets were spent on mobile–so it’s time to update if you haven’t already.
3 Keep design to the essentials
You don’t need us to tell you this: when it comes to reading anything on your phone, clarity is key. It’s a small screen; it has to be navigated easily with just our thumbs, and adding any extra info to a page a potential customer is reading is going to turn them off. 42 percent of customers won’t buy from a poorly designed website–so even if they loved your marketing on Instagram, they’re going to change their mind the minute they visit your site that’s overloaded with too much information.
To learn more about the essentials of mobile web design, check out this guide from HubSpot–they go over menu formatting, form fields, CTAs, and more.
4 Make it easy to scroll
The last thing you want to do is make it hard for your reader to read what you’re sharing on your site. This means that you don’t want them to have to pinch the screen to zoom in or have to move through your article too fast because the font is too large for reading comfortably. And with forms where they’re expected to provide a lot of information, it’s a good idea to make their lives easier–just remember the last time you had to fill out an annoying form on your phone, and you know what a headache it can be!
According to Kissmetrics, you’ll want to use “checkable boxes and scrolling menu bars to simplify the data entry process. By reducing the content on your page, you have the option to make the text size a little bigger (i.e., legible on a small screen). This makes the essential information on the page accessible in one easy vertical scroll. Also, make sure the action buttons are of a decent size and have enough space in between each for easy navigation with fingers.” And don’t use ads! 70 percent of people dislike mobile ads, so if you’ll have to find alternatives.
By following these tips, you’ll be able to optimize your business website for mobile use–which will make a huge difference now, and even more so in the future. It’s the best way to stay ahead of the curve and be a successful, modern business.
What tips do you have for businesses looking to optimize their websites for mobile use?